PACE toolkit – promoting PACE services and support
Partnership Action for Continuing Employment (PACE) is the Scottish Government’s initiative dedicated to helping individuals and employers with the advice and support they need when faced with redundancy.
As a PACE Partner, your support is required to continue to raise awareness of the support PACE provides.
This digital toolkit can be used across your marketing and communications channels to help promote the PACE offer, and your involvement within it.
PACE digital toolkit
Use one of the standard texts below to feature the PACE partnership on your website. Use along with the PACE logo, which you can download below.
Web copy example 1 - Partnership Action for Continuing Employment (PACE) is the Scottish Government’s initiative dedicated to helping individuals and employers with advice and support when faced with redundancy. PACE offers free advice and support, and helps take away some of the strain of dealing with redundancy. Visit redundancyscotland.co.uk or call 0800 917 8000 to find out more.
Web copy example 2 - If you’ve been made redundant or are facing redundancy, Partnership Action for Continuing Employment (PACE) can help. PACE is a Scottish Government initiative, and is a partnership of 24 organisations providing free advice and support to anyone facing redundancy. PACE can help with money and benefits advice, searching and applying for jobs and information on funding. Find out more at redundancyscotland.co.uk or call 0800 917 8000.
Web copy example 3 - If your business is under threat of redundancy, Partnership Action for Continuing Employment (PACE) can help. PACE is a Scottish Government initiative, and is a partnership of 24 organisations providing free advice and support to anyone facing redundancy. PACE can help you as an employer by supporting your employees through the redundancy process, offering free, impartial advice. Help is available to all individuals or number of employees affected by redundancy, no matter the size of the business. Visit redundancyscotland.co.uk or call 0800 917 8000 to find out more.
Web copy example 4 - Partnership Action for Continuing Employment (PACE) is the Scottish Government’s initiative dedicated to helping individuals and employers with advice and support when faced with redundancy. (Insert company name) is a member of the PACE Partnership, made up of 24 organisations which include the Scottish Government, Skills Development Scotland, Business Gateway and the Department for Work and Pensions. PACE Partners respond to redundancy situations through providing skills development and employability support to minimise the time people affected by redundancy are out of work. PACE advisers can provide advice and support to help employees find work, access financial support and explore learning and training opportunities. Further information can be found by visiting redundancyscotland.co.uk or by calling 0800 917 8000.
Our communications and marketing team promotes the work of SDS and our partners. One of the ways we do this is through case studies, both in written and in video format.
Example Case Studies
You can share these case studies on your social media channels to help promote PACE services.
Get Involved
If you'd like to share your PACE success stories, in either a written or filmed case study highlighting the PACE partnership, please get in touch with Communications & Marketing.
Social media is a great way to share information and engage with your audience.
Interact with your followers/connections around the PACE offering and be kept up-to-date on any PACE developments.
Make sure you connect with other PACE partners across all channels and share their status' to help reinforce the message.
This animation video outlines PACE services to those facing redundancy – you can share this across your social media channels.
These social media assets can be added to your posts to attract attention and highlight the message:
X (Twitter)
X (previously Twitter) is a great way to interact with your followers in 280 characters or less. Use these short posts below to get you started and direct your followers to the PACE website.
Example posts
Having to make redundancies? Let PACE help by supporting your employees and minimising the impact on your business.
Facing Redundancy? Check out PACE at redundancyscotland.co.uk for government funded training and career planning tailored to you.
If you're facing redundancy, PACE can help, with job search, CV advice and interview tips. Find out more at redundancyscotland.co.uk
Visit redundancyscotland.co.uk today for free advice on the best way to approach redundancy issues for your business.
Facebook is a good way of engaging with your followers.
Example posts
Is your business facing redundancy? PACE advisers can provide free and impartial advice on the best ways of dealing with redundancy - from providing options to retain staff or managing debt. Visit Redundancy Scotland or call us on 0800 917 8000.
Facing redundancy? The PACE partnership can provide support in coping and making the decisions that's right for you. From government funded training and a specialist career planning service, why not find out more at Redundancy Scotland or call us on 0800 917 8000.
LinkedIn is an effective way of interacting with fellow business professionals: see our example below on how best to promote PACE.
Don't forget to use your personal and business profiles to reinforce the offering.
Business content: (insert business) is delighted to be involved in the PACE partnership - helping employers and individuals source the support that's right for them. Why not visit Redundancy Scotland to find out more.
There are leaflets available which promote PACE services. There are leaflets for individuals, employers and business recovery professionals, as well as a national guide to help people find support when they’re faced with redundancy.
To request copies of these leaflets, contact Communications & Marketing.
